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Testimonials

I would definitely choose Uniqua Web again! Therefore I would like to strongly recommend Uniqua Web to any small, large or start up company that is looking for a professional, expert company to develop their website and work on the Organic SEO.

J. Penkala General Manager, Laser Gift Ltd.
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Search Engine Optimisation



SEO – what is it?

SEO - Search Engine Optimisation is an ongoing improvement process which can increase traffic to your web site from search engines via organic (un-paid) search results. Generally, the earlier or higher your site is listed in search results list, the more visitors will your website. SEO may include different kinds of search, such as image search, local search, video search and industry-specific vertical search engines.

From Internet marketing point of view, SEO takes under consideration how different search engines work and what people look and ask for. Typically website optimisation involves editing its content, HTML and associated coding. Main reason for those changes is to increase relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Importance of Search Engine Optimisation

Everyday, there is on average 320 million searches conducted by people looking for information, products and services. In fact, one of the Forrester Research reports found that 81% of consumers on the Internet find products and services by using search engines.

Imagine if you could get ranked in the top 10 results at Google which in UK has gained almost 89% of the search market share. The number and search volume of "ready to buy" visitors coming to your web site could transform your business overnight by skyrocketing your sales and profits. This could be achieved with Uniqua Web help by using search engine optimisation.

How Can Uniqua Web help your business?

Organic search solutions.

Successful organic search engine optimisation includes plenty of carefully selected strategies and requires systematic approach over a period of time. Properly implemented and managed it can bring extraordinary results and allow your website to work effectively by drawing more good quality leads from relevant searches.

From the start of SEO Uniqua Web keep asking and learning about your company, its position in the marketplace and your expectations. Based on our understanding of your specific requirements and challenges, we create a plan for organic SEO strategy which can be executed by the resources that you have at your disposal.

What We Offer – Uniqua Web SEO package:

  • Keyword research and analysis.
  • On page optimisation.
  • Link building.
  • Search Engine and Directory Submission.
  • Analysis of your relevant competitors.
  • Ongoing management and consulting.
  • Comprehensive audit of your website.
  • Regular reports on performance along with monitoring and analysis.
  • Time frame – 6, 12 or 18 month contract.

Pay-Per-Click Advertising

Pay-Per-Click (PPC) advertising is a brilliant way to get instant traffic, immediately appearing in search results for relevant keywords where you only pay when your advert is clicked.

Before PPC campaign starts few points have to be considered, such as your application, your target market, business goals and objectives. PPC will not start until Uniqua Web is confident in the strategy.

Once we decide on objectives and goals for PPC advertising, we use this information to create the most efficient way of campaign set up. We measure the success of our marketing efforts and the success of your PPC campaign based on your expectations. Your goals are foundation for our marketing efforts.

What We Offer – Uniqua Web PPC package:

  • Set up and management of your PPC campaigns.
  • Keyword research.
  • PPC objectives analysis.
  • Analysis of your relevant competitors.
  • Regular reports on performance along with monitoring and analysis.
  • Time frame – 6, 12 or 18 month contract.
Web design

When designing a website, there are many different aspects to consider. Layout is a key aspect to consider in order to ensure a user-friendly display and clear navigation. Buttons and a site map also aid site navigation. Colour scheme is also important and can help to ensure the website appeals to a specific audience. A good font is a vital aspect of the website which will help to provide a clear, functional and easy website. Ensuring security for the website is a necessity if internet sales are used and a clear presentation of terms and conditions also helps. In order to create the optimum website, we use web design. But web design is not only useful to create a clear, useable website, it can also act as a good marketing technique.

If a website is well-designed, then any information a customer may want will be found easily. From displaying shop opening hours to selling products online, a well-designed website will make your business an appealing option to use. Your website reflects your business, it is therefore important that it is clear, professional and reliable. Web design can ensure that this is the case and will instantly increase the numbers of people that visit your website.

If your website is linked with others, this will act as instant advertisement. Upon visiting the website, if the user finds it easy to navigate through pages and to gather the information that they require then they are likely to use the website and remember the company in the future. If web design means that it is simple to shop on the website, a customer will be more inclined to part with their money as it will seem like a reliable and worth-while company to buy a product from. If the layout on a website is poor and colour scheme is inconsistent then is would be fair for them to assume that the company itself is unreliable and should therefore not be used.

Overall, if your website is well-designed, clear and easy to use then you will quickly appeal to your audience and you will fully reap the benefits in the long term from the initial time you spent planning and creating the perfect website.

Uniqua Web specialize in search engine optimization, website design and graphic design; our team of professionals will be happy to help, assist and meet your requirements.

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Search Engine Optimisation

Search engine optimisation (SEO) is a process used to ensure a website is one of the first results displayed from a internet search. By optimising your website, you can ensure that it is well-known and popular, therefore promoting the business.

When looking for a specific product, a search engines will present the customer with pages and pages of websites which fit to the criteria of the search words. These are put in order depending on a variety of aspects; relevance to search phrase, popularity of website and the amount of times the search phrase is used within the website are a few ways in which the websites are filtered.

To optimise your website efficiently, it is important to use a variety of language in your website. For example, if a user wanted to find out about marketing, marketing activities or promotional items (such as offered by www.uniquabrand.co.uk) but did not know the word for it then they may do a web search for something like "corporate gifts". If your website does not have the words "corporate gifts" then it is unlikely that your website will appear as a result of this search.

Search engine optimisation can be an important technique for marketing and promoting your business. If your website appears in the first page of a search for a variety of search phrases then your business will be noticed and visited. On visiting your website, if it is a well designed and informative, then it will be used again and you may have gained a valuable customer. The more people that use and visit your website, the higher it will be placed by the search engine, creating a cycle in which you can quickly reach the top and stay there, becoming a well-known and used business.

In order to make the most of search engine optimisation, it is important to ensure your website and the terminology used within it appeal to the right audience. If the website is aimed at a specific audience, it is important to ensure that your website is visible to them. For example, if you are selling graphic design, it would be important for your website to be shown to people wanting to buy graphic design rather somebody researching a design. With appropriate search engine optimisation you will soon find that your website reaches those that need it first rather than being unvisited and on page 19 of the search results.

Uniqua Web specialize in search engine optimization, website design and graphic design; our team of professionals will be happy to help, assist and meet your requirements.

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